Job Description

Who We Are: Transact and CBORD have come together as industry leaders in integrated technology solutions, powering housing, access, foodservice, nutrition, eCommerce, card systems, and innovative payment, mobile credential, and commerce solutions. Our technology supports K-12 and higher education, healthcare, senior living, and business campuses, creating connected campus experiences that simplify operations and enhance lives. With a mobile-centric ecosystem and partnerships with over 1,750 institutions, we are dedicated to improving the student experience across all aspects of campus life.

We are currently seeking a highly strategic, data-driven Senior Director of Growth Marketing to lead and scale a high-performing team responsible for full-funnel demand generation, Account-Based Marketing (ABM), and digital strategies that accelerate revenue growth across our Healthcare (Food & Nutrition + Commerce) and Higher Education (Integrated Payments, Campus ID, Campus Commerce) lines of business.

This senior leader will oversee a multidisciplinary team including Growth Marketers and Copywriters , and will be accountable for driving predictable pipeline growth, optimizing marketing-to-sales conversion, and building a modern growth engine rooted in analytics, technology, segmentation, and compelling storytelling.

The ideal candidate is a proven marketing leader with deep experience in ABM, digital demand generation, and Martech optimization (HubSpot required), who thrives in a fast-paced environment and knows how to build, operationalize, and scale revenue-generating programs. They will bring a track record of hiring and mentoring high performers, partnering seamlessly with Sales, Product Marketing, and Revenue Operations, and delivering measurable impact across both new logo acquisition and customer expansion.

What You'll Lead & Own

Strategic Leadership & Team Management

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters, fostering a culture of accountability, creativity, and results.
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes.

Growth Marketing Strategy & ABM Leadership

• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion .
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.

Pipeline Growth, Funnel Optimization & Revenue Impact

• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion.

Digital Strategy, Martech, and HubSpot Ownership

• Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.

Insights, Reporting, and Performance Management

• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen.
• Champion a culture of experimentation, continuous learning, and data-backed decision-making.

Cross-Functional GTM Alignment

• Collaborate with Sales, Product Marketing, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

What You Will Bring

• 15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.
• Proven leadership experience , including managing and scaling multi-disciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement.
• Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes.
• Strong analytical mindset, with the ability to interpret complex data and translate insights into action.
• Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions.
• Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.
• Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams.
• A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals.

Ideal Candidate Profile

You are a modern growth marketing leader who blends strategy, creativity, and operational excellence. You are energized by building high-performing teams, creating scalable GTM systems, and architecting ABM programs that influence complex buying groups. You thrive in environments where pipeline is the north star, collaboration is key, and measurable results speak louder than activity. You are both a strategic thinker and a hands-on leader who is comfortable rolling up your sleeves to optimize campaigns, refine workflows, or coach your team to excellence.

Success in This Role Looks Like

• 3× growth in qualified ABM-sourced pipeline across Healthcare and Higher Education within 12–18 months.
• 30–40% of new business pipeline influenced or sourced by marketing , enabled by tight alignment between Marketing, SDR, and Sales.
• Measurable improvement in funnel efficiency and stronger MAL → MQL → SQL conversion rates.
• Increased customer expansion and adoption driven by targeted lifecycle marketing.
• An empowered, high-performing team operating with clear goals, accountability, and predictable execution.
• A scalable growth engine built on strong operations, insightful analytics, and best-in-class ABM strategy.

Planning for the Future:

• Employer paid Life Insurance / AD&D / Short-Term
• Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D 
• Access to FSA Plans & Commuter Benefit Plans 
• 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay.
• Both your contribution and the company contribution are immediately 100% vested.
• Access to the Roper Employee Stock Purchase Plan 
• Paid Parental Leave Program.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.

Transact + CBORD is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.

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