Job Description
Role Overview: The Lifecycle Marketing Manager will be a strategic and analytical force on the Marketing Team, responsible for designing, building, and optimizing personalized constituent journeys from initial discovery (acquisition) to becoming a loyal donor and advocate (retention). This role will act as the organization's expert on utilizing our CRM and CDP to maximize program cross-contamination, driving sustained engagement, and proving the long-term value of our community members.
Job Title : Lifecycle Marketing Manager
Classification : Exempt
Reports to : Director of Digital Marketing
Location : US remote
Target Salary Range : $100k to $120k annual salary
Email Marketing/CRM Management (75%)- Under guidance from the Director of Digital Marketing, design, document, and manage end-to-end multi-channel journeys, ensuring constituents are directed to the most relevant communication streams based on their behavior and interests.
- For key segments (newly diagnosed, content consumers, program participants, and donors), design and implement a refreshed new user onboarding email journey to deepen brand affinity.
- Lead the strategic planning, launch, and ongoing management of multiple, segment-specific marketing subscriptions (beyond the general "The Drop" newsletter) designed to deliver highly relevant content to different constituent needs (e.g., newly diagnosed, specific program updates, type-specific content, parent resources, etc.).
- Define the content strategy and execution cadence for the new portfolio of subscriptions, focusing on maximizing engagement and mitigating churn from the general newsletter.
- Using a CDP, build complex audience email nurture journeys for various programmatic and campaign needs translating business goals into dynamic, actionable segments used for both automated journeys and new subscription targeting.
- Utilize segmented data to drive highly personalized email content and collaborate with the web team to ensure data drives customized website experiences.
- Partner with Fractional CIO and digital agency on workflow setup/automation support needed to execute email journeys.
- Develop specific lifecycle campaigns designed to convert engaged constituents into small-level donors and program volunteers.
- Develop and maintain an email marketing calendar to ensure timely and relevant communication with target audiences.
- Pull email performance data for campaign/programmatic insights
Web Operations (25%)- Create, edit, and enhance website pages, optimizing for SEO and user experience; perform routine page updates (page edits, landing page creation, form creation, surveys etc.).
- Manage day-to-day relationship with marketing agency for complex website edits/adjustments (technical edits, new tool implementation, etc.).
- Create and update programmatic landing pages based on program needs.
- Optimize individual web pages by adjusting content, headings, image alt tags, and internal linking to align with target keywords and improve search engine crawling.
- Collaborate with the Director of Digital Marketing to plan and present reports on digital marketing performance to stakeholders, highlighting key trends
Other - Minimal travel may be required for team/organization-wide offsites.
Desired Qualifications: - Deep knowledge of email marketing best practices, automation, and user segmentation.
- Proven experience building complex, audience-based marketing using a Customer Data Platform (CDP) such as Segment, mParticle or Treasure Data.
- Expert knowledge of CRM (e.g. HubSpot), including automation, template structure, and list hygiene.
- Demonstrated success in creating, launching, and managing a portfolio of email subscriptions / newsletters.
- Familiarity with Google Analytics and other marketing data analytics tools (i.e. Segment, Looker Studio, and Hubspot)
- Strong quantitative and analytical skills with the ability to define KPIs, set up tracking, and synthesize campaign data to drive actionable improvements.
- Experience designing and executing thought leadership campaigns.
- Copywriting experience, with an emphasis on email and thought leadership copy.
- Ability to create, edit, and optimize web properties to deliver desired results.
- Strong familiarity with project management software tools, methodologies, and best practices.
- Flexibility in managing time-sensitive requests.
- A passion for the mission of Beyond Type 1.
Beyond Type 1 is proud to be an equal opportunity employer. We consider all qualified applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or any other factors prohibited by applicable law. Our commitment to equal employment opportunity applies to employees, applicants for employment, and volunteers.
Job Tags
Full time, Remote work,